低估品牌的作用是不明智的,长期以来那些直接面向顾客销售的行业对此深有体会。引用BBDO公司总经理兼广告负责人Allen Rosenshine的话说,建立品牌能够“减少存在于购买产品的顾客、管制其经营的立法者、为企业发展提供资金的投资者以及企业最终成功所依赖的雇员之中的不信任。”面对政策上的压力你需要寻求好的解决办法,媒体需要有轰动的头条新 It is not wise to underestimate the role of a brand, and those industries that sell directly to customers for a long time are well aware of this. Quoting Allen Rosenshine, BBDO's general manager and head of advertising, building a brand can “reduce the number of customers who exist in the purchase of goods, the legislators who regulate their operations, the investors who fund enterprise development, and the employees on which the business ultimately relies Do not trust. ”" In the face of policy pressures you need to find good solutions and the media needs a sensational headline.