论文部分内容阅读
本文基于菲利普·科特勒的客户感知价值理论,对民用飞机竞争分析关键因素获取,权重分配方法进行探讨,得出竞争评估模型,并给出不同“价值”所代表的意义。
Based on Philip Kotler’s customer perceived value theory, this paper discusses the key factors of the competition analysis of civil aircraft and the method of weight distribution. The model of competition evaluation is given, and the meaning of different “value ” is given.