目前对于大多数商品而言,仍旧是处于买方市场,所以各企业均非常重视市场营销这一环节,把营销当成企业成败的关键。于是,对于市场营销人才的需求,近几年来始终处于各城市人才需求量的首位。而各大专院校现在都基本开设了市场营销这一专业,并且有大量的毕业生已经走向了社会。但是我们同时也发现,企业招聘的营销人员中有不少是技术出身,而真正营销专业的学生,好像并不是很受欢迎…… Currently for most products, the market is still in the buyer, so all companies attach great importance to this aspect of marketing, marketing as the key to business success. As a result, the demand for marketing personnel in recent years has always been in the first place in the demand for talent in various cities. The colleges and universities are now basically set up a marketing professional, and a large number of graduates have come to society. But at the same time, we also found that many of the marketing staff recruited by enterprises are of technical origin, while the students who are really marketing professionals do not seem to be very popular.