竞争优势是竞争性市场中企业绩效的核心,其主要来源于企业为客户创造的超过其成本的价值。一般而言,它可分为两种基本形式:成本领先与标新立异。 Competitive advantage is at the heart of business performance in a competitive market, and is largely driven by the value an organization creates for its customers that exceeds its cost. In general, it can be divided into two basic forms: cost leadership and unconventional.