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近年来各家电台为了给自己争取尽可能多的听众,都在研究如何“讨巧”地吸引更多的听众,自然,如何定位就成了经常研究的议题之一。如节目定位,内容定位,风格定位。也有人把这种定位具体成了专业化运作,因而电台就有了“经济台”、“文艺台”、“娱乐台”、“新闻台”等等。但实际情况并非能如愿,有的自以为定位很专业,但收听率却上不去,相对来说广告收入也上不去。结果为
In recent years, in order to fight for as many listeners as possible, all radio stations are studying how to “attract more audiences” to attract more listeners. Naturally, how to locate them has become one of the frequently studied topics. Such as program positioning, content positioning, style positioning. Someone even put this kind of orientation into a specialized operation. Therefore, there are “economic stations”, “literary stations”, “entertainment stations” and “news stations” in radio stations. But the actual situation is not able to do so, and some self-righteous positioning is professional, but the rate does not go up, relatively speaking, advertising income also does not increase. The result is