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企业竞争说到底是企业综合力的竞争。具体地表现为企业形象的竞争,谁具有良好的企业形象,谁就在激烈的竞争中占上风。因此。企业形象的塑造是企业文化建设的重要课题。切实加强企业文化建设,积极造就名人、名牌、名厂,发挥“著名”效应是推进企业发展、立于不败之地的法宝。提高素质,造就名人树立良好的企业形象,关键是职工队伍建设。因为职工素质的高低决定了企业综合力状况。如:上海建设·路桥机械设备有限公司的职工,曾在50年代因陋就简、自力更生、艰苦奋斗、勤俭创业,创造了以小攻大的奇迹而闻名全国。职工在创造奇迹中锤炼了队伍,提高了素质。即使在市场经济条件下,企业合资后,公司仍把50年代那种
In the final analysis, enterprise competition is the competition of the company’s overall strength. The specific performance of corporate image competition, who has a good corporate image, who will prevail in the fierce competition. therefore. The shaping of corporate image is an important issue in corporate culture construction. Effectively strengthen the corporate culture construction, and actively create celebrities, brand names, factories, play a “famous” effect is to promote the development of the company, an invincible magic weapon. To improve the quality and create a good corporate image for celebrities, the key is the construction of the workforce. Because the quality of employees determines the overall performance of the enterprise. For example, the employees of Shanghai Jianshe Luqiao Machinery & Equipment Co., Ltd. had been famous in the 1950s because of their simplicity, self-reliance, hard work, and diligence and entrepreneurship. Employees have tempered their team in miracles and improved their quality. Even in the market economy, after the joint venture, the company still put the kind of 50s