中小企业与大企业相比,存在着许多弱势。随着市场竞争的日益激烈,改变困顿的营销状况,探索营销创新之路,是中小企业谋求生存、发展的大计。中小企业应该从以下方面进行营销创新:营销观念创新、营销制度创新、营销战略创新、营销策略创新、营销方法创新、营销人才创新。 SMEs have many disadvantages compared to large enterprises. With the increasingly fierce market competition, changing the dilemma of marketing, marketing innovation to explore ways for small and medium enterprises to seek survival and development plan. SMEs should carry out marketing innovation in the following aspects: marketing concept innovation, marketing system innovation, marketing strategy innovation, marketing strategy innovation, marketing method innovation and marketing talent innovation.