企业文化是指企业全体成员共同认可、接受的,且可以传承的价值观、道德规范、行为规范和企业形象标准的总称,是物质文化和精神文化的总和,也是企业管理哲学的应用和具体化。良好的企业文化是营造企业核心竞争力优势必不可少的要素之一。一、企业文化建设的作用随着经济全球化和知识经济的发展,企业文化建设越来越广泛地受到企业界的重视,并在广大企业家群体中达成共识:企业文化建设对一个企业来 Corporate culture refers to all the members of the enterprise jointly recognized, accepted, and can inherit the values, ethics, code of conduct and corporate image standards in general, is the sum of material and spiritual culture, but also the application and embodiment of business management philosophy. Good corporate culture is to create one of the essential elements of the core competitiveness of enterprises. First, the role of corporate culture With the economic globalization and the development of knowledge-based economy, corporate culture building more and more by the business community’s attention, and reached a consensus among the majority of entrepreneurs groups: corporate culture to an enterprise