作为一种社会控制的工具和手段,大众媒介主要通过舆论引导、宣传教育、强化社会规范、构建社会现实等实现其社会控制功能。然而,在新媒介生态下,经营和权利介入媒介制作,新媒体的崛起和繁荣,传统大众媒介耐以控制社会的“拟态环境”在新媒介生态下变得透明,大众媒介的社会功能弱化。因而,大众媒介只有实现独立,与新媒体联合运作,加强培养公众的自律和理性,才能更好的在新媒介生态下发挥其社会控制功能。 As a tool and means of social control, the mass media mainly guides publicity, publicizes and educates, strengthens social norms, builds social reality and realizes its social control function. However, under the new media ecology, the operation and the right are involved in media production, the rise and prosperity of new media, the “mimicry environment” in which the traditional mass media can control the society and become transparent in the new media ecosystem, and the social function of the mass media Weakening. Therefore, only by realizing independence, joint operation with new media, and strengthening public self-discipline and rationality, the mass media can better exert its social control function under the new media ecology.