一是中国政府明确了旅游产业为新的经济增长点，改变了以往不重视服务业的旧观念。在此情况下,各地政府高度重视旅游产业,加强旅游基础设施建设和制定旅游产业政策，旅游企业也加强自身创新机制建设。二是中国经济结构调整将使旅游产业的发展空间越来越大。目前中国政府在加大 First, the Chinese government clearly defined the tourism industry as a new economic growth point and changed the old concept of not paying attention to the service industry in the past. Under these circumstances, all local governments attach great importance to the tourism industry, strengthen the construction of tourism infrastructure and formulate tourism industry policies, and tourism enterprises also strengthen their own innovation mechanism. Second, the readjustment of China’s economic structure will make the development of tourism industry more and more room for development. At present, the Chinese government is increasing