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发展乡村旅游是解决“三农问题”的一条重要途径,乡村旅游等级质量标准的制定与推广,为乡村旅游产业持续发展提供了保障。在区域合作框架下,通过比较台湾海峡西岸旅游区四省(福建、浙江、江西、广东)的乡村旅游的地方标准评判项目,发现各地乡村旅游等级标准与评定存在差异,制约了区域乡村旅游一体化发展。提出应从利益相关者的功能分工协作机制、检查项目指标可比评价体系、评估产品的核心价值体系三位一体构建评价标准框架系统,进一步规范与改善乡村旅游质量评判标准,推动海西乡村旅游星级标准区域一体化建设,研究案例具有典型性,可为规范乡村旅游发展提供指导。
The development of rural tourism is an important way to solve the “three rural issues”. The establishment and promotion of the quality standards of rural tourism rank provide a guarantee for the sustainable development of rural tourism. In the framework of regional cooperation, by comparing local standards of rural tourism in four provinces (Fujian, Zhejiang, Jiangxi and Guangdong) of the Taiwan Strait Tourism Area, we found that there are differences between the standards and assessment of rural tourism in each region, which restrict the integration of regional rural tourism Development. It is suggested that the assessment system should be built from the stakeholders’ functional division and cooperation mechanism, the project evaluation system should be checked, and the core value system of the product should be evaluated. The evaluation standard framework should be further standardized and improved to promote the tourism standard of the Haixi rural tourism The integration construction and the research case are typical, which can guide the development of rural tourism.