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企业与商品经营有生命周期的 轮回,商店的经营同样也面临着转 型与升级的挑战。由美国零售业的 发展历史可知,每一种零售商店都 有一个快速成长与辉煌的阶段,也 有其不可抗拒的衰退阶段,而且由 成长到衰退的大限有愈来愈缩短的 趋势,由80年、40年至上个世纪80 年代后缩短到只有15年。 依据有关专家的研究,商店与 服务业必须面临由传统个人式低级 管理的形态,转变为有制度、连锁 化、现代化的经营方式,尔后因为 市场竞争激烈、饱和、各种营运成 本提高,必须转化升级为低价、减 少服务、大型化的零售形态,或者 转为个人化最高品质服务、特殊商 店服务等形态。
Business and product management have a life cycle of reincarnation, store management is also facing the challenge of restructuring and upgrading. According to the history of the development of the US retail industry, each retail store has a stage of rapid growth and glory, as well as its irresistible stage of recession. Moreover, the limit from growth to recession has been increasingly shortened from 80 years 40 years to the last century after the 1980s shortened to only 15 years. According to relevant experts’ research, the shops and service industries must be transformed from traditional forms of personal low-level management into institutionalized, chain-based and modernized management modes. Since then, due to fierce market competition, saturation and various operating costs, the stores and service industries must be transformed Upgrade to low prices, reduce service, large retail formats, or to personalize the highest quality service, special store services and other forms.