论文部分内容阅读
“月份牌”一词最早出现于1876年1月3日《申报》。在月份牌的画面中,一般除了印有人物风景、广告商品、商家品牌外,还印有全年的中西历法,此类广告画往往是一贴一年,故又称之为“月份牌年画”或“月份牌广告画”。演变到后来,尽管画中仅剩下美女图像和商家品牌,已不再有月份年历,但人们仍然习惯称其为月份牌年画。20世纪20年代,由中国特有的民间传统形式年画演变而成的商业广告画开始流行,此后的几十年间,月份牌逐渐风靡大江南北,影响极其广泛。
“Month card ” first appeared in the January 3, 1876 “declaration.” In the month of the card’s screen, in addition to the general printed characters landscapes, advertising products, business brands, but also printed the annual calendar of Chinese and Western, such advertising is often a paste a year, it is also known as the “month card New Year ”Or “ Moon sign ad painting ”. Evolving later, though there were no longer any calendar in the picture, there were still only the beautiful pictures and merchant brands in the picture, but people still used to call it the New Year’s card. In the 1920s, commercial commercials evolved from New Year’s traditional Chinese New Year paintings became popular. In the next few decades, the monthly licenses have become increasingly popular both in the north and south of the country, affecting a very wide range of areas.