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品牌的老枝在折离,新芽尚未成势,青黄不接,这使李宁品牌重塑战略遭遇最大困局。2011年1月17日,李宁公司发布2010年业绩预公告,表示“集团2010年整体毛利率和净利润率与2009年的水平相若”。“相若”一词,颇见“语文”功底,然而,显然难以为其品牌重塑战略执行半年来的“数学”遮羞:2010年李宁股价大跌44%,在岁末年初一个月内市值蒸发50亿
Branches of the brand in the off, the new bud has not yet become dominant, blue and yellow, which makes Li Ning brand reshaping the strategy of the biggest difficulties encountered. On January 17, 2011, Li Ning released its 2010 performance pre-announcement, stating that “the Group’s overall gross profit margin and net profit margin in 2010 are similar to those of 2009”. However, it is obviously difficult for them to reshape their brand strategy in the past six months. The “math” shyness: In 2010, the stock price of Li Ning plunged 44%, at the age of The market value evaporated by 5 billion in the first month of last year