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凡是熟悉我国摩托车行情的人都知道,虽然我国摩托车的产销量都雄居世界第一,是毫无争议的生产大国,但却不是技术强国,尤其在摩托车外观造型设计等方面,屡屡被以本田为代表的日企等竞争对手以知识产权之名,在海内外市场上肆意打压,不仅经济利益受损,还颜面尽失。为何我国摩托车造型设计踟蹰不前,国内摩企又是如何应对的,有效的应对措施又是什么,本文拟作分析。
All those who are familiar with the motorcycle market in our country know that although the production and sales volume of motorcycles in our country ranks the first in the world and is the undisputed largest producer country, it is not a technological powerhouse, especially in motorcycle appearance design and so on. Competitors such as Japanese-owned enterprises represented by Honda wantonly suppressed them in the market both at home and abroad in the name of intellectual property rights, not only damaged their economic interests but also made up for the loss of their face. Why China Motorcycle modeling design stagnant, domestic motorcycle enterprises is how to deal with, what is the effective response measures, this paper is intended for analysis.