进入新世纪，商品流通在业面临着更加激烈的竞争。一方面，外资企业不断进入中国而加剧了行业的竞争强度。另一方面，各种新技术、新业态的不断涌现，使得众的商品流通企业在同一市场领域上，面临多个企业的强烈竞争。在这种严峻的现实环境下，零售企业的供应商提高竞争能力不 Entering the new century, commodity circulation is facing more intense competition in the industry. On the one hand, foreign-funded enterprises continue to enter China and intensify the competition in the industry. On the other hand, with the continuous emergence of various new technologies and new formats, many commodity circulation enterprises are faced with fierce competition from many enterprises in the same market area. In this harsh real environment, the supplier of retail enterprises to improve competitiveness