论文部分内容阅读
本文根据(美国)嘉利华公司总经理穆欣图教授于1981年5月向中国机械设备进出口总公司机床部和机械工业部机床局出口处的汇报材料整理。内容丰富,目的性强,论据较充分,分析较客观,对生产厂很有启发。本刊打算分以下五个方面:(一)美国机床市场中机床经销的特征;(二)美国机床市场在1980年——1985年期间对外国进口机床开放的规模和类型;(三)向美国机床市场出口机床的不同销售途径的优点和弱点;(四)打进美国机床市场,保持并扩大市场中的地位的基本要求;(五)中国制定开发美国机床市场的战略而进行的分析和概括。从本期起分期转载以飨读者。──编者
This article is based on the (U.S.) General Manager of the Galilee Co., Ltd. Prof. Mu Xintu, in May 1981, to the Chinese Ministry of Machinery and Equipment Import and Export Corporation Machine Tool Department and the Ministry of Machinery Industry Machine Tool Bureau export office finishing materials. The content is rich, the purpose is strong, the argument is more complete, the analysis is more objective, and it is instructive to the production plant. The Journal is intended to be divided into the following five aspects: (a) the characteristics of machine tool distribution in the U.S. machine tool market; (ii) the size and type of U.S. machine tool market opening to foreign machine tools during the 1980-1985 period; The strengths and weaknesses of the different sales channels of the machine tool market for exporting machine tools; (4) Basic requirements for entering the U.S. machine tool market to maintain and expand the position in the market; (5) Analysis and generalization of China’s strategy to develop the U.S. machine tool market . Reproduce readers in stages from this issue. ──Editors