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近日,探路者在童装2015春夏新品订货会上正式宣布将与派克兰帝强强联合,打造户外童装专属品牌TOREAD kids,想在童装市场瓜分殆尽之前,率先抢占户外童装这个细分市场。近几年,我国童装市场保持稳步增长态势。据国家统计局发布的《2012~2015童装产业报告》显示,童装产业总产值年增长率可达25%至30%;预计到2015年,我国婴幼儿服饰棉品和日用品的市场容量将达到2279.8亿元。而户外童装在国内尚属空白,加上“单独二胎”政策实施和户外活动逐年升温,这一切都在向探路者招手。
Recently, Pathfinder Kids Spring 2015 formal new orders will be officially announced with the Parkland grand alliances to create exclusive children’s clothing brand TOREAD kids, would like to partition in the children’s clothing market, the first to seize the outdoor children’s clothing market in this segment . In recent years, China’s children’s wear market to maintain steady growth. According to the “2012 ~ 2015 Children’s Clothing Industry Report” released by the National Bureau of Statistics, the annual growth rate of the total output value of children’s clothing industry will reach 25% to 30%. It is estimated that by 2015, the market capacity of China’s infant and young children’s apparel cottons and daily necessities will reach 2279.8 100 million yuan. The outdoor children’s wear in the country is still blank, with “second child ” policy implementation and outdoor activities are heating up year by year, all of this is waving to the Pathfinder.