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在这个全球竞争的时代,品牌延伸已经成为企业利用成功品牌进行新产品推广的主要方式,本文对品牌延伸战略的优点和存在的潜在威胁进行了总结,并提出企业在进行品牌延伸时应该遵循的四条原则。
In this era of global competition, brand extension has become the main way for enterprises to promote new products with successful brands. This paper summarizes the advantages and potential threats of brand extension strategies, and suggests that enterprises should follow the brand extension Four principles.