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每到一个城市出差,需要出具发票抬头时,我总会先习惯性地问对方是否知道太阳雨。常有人一脸茫然地说到,太阳雨就是一个自然现象吧?大晴天下着雨,叫太阳雨。那个时候我既不高兴,也不痛苦,因为这个词汇本来就是这样,不高兴是因为这说明我们品牌影响力还不够。当有人欣喜地回应,是做太阳能的吧,我家就装了一台你们的太阳能热水器,那个时候心里就很温暖。前不久受邀参加网易公开课,与大家分享太阳雨的品牌故事。品牌是一种符号,而太阳雨是一个超级符
When traveling to a city for an invoice, I always habitually ask whether the other party knows about the sun’s rain. It is often said that a blank face, the sun is a natural phenomenon of rain? Sunny sunny day, called the sun and rain. At that time I was neither happy nor painful, because the term was always the case, unhappy because it shows that our brand influence is not enough. When someone responds with delight, is doing solar energy, my family installed one of your solar water heater, at that moment the heart is very warm. Not long ago invited to participate in Netease open class, share with you the sun rain brand story. The brand is a symbol, while the sun is a super symbol