自从实行市场经济制度以来,各大企业逐渐走进了自由的市场竞争阶段,市场营销与宣传的作用越来越重要,传统的营销方式已经无法适应客观形势,必须创造新的市场营销方法,从实践中学习和总结新的、现代化的市场营销理念,掌握现代化的营销策略和技巧,并将其灵活地应用于实践,才能适应市场经济发展的需要,才能占据更多的市场份额,才能在激烈的市场竞争中取得优胜地位。本文全面而深刻地分析了如何积极创新与实践现代化市场营销理念。 Since the implementation of the market economy system, the major enterprises have gradually entered the stage of free market competition. The role of marketing and publicity is more and more important. The traditional marketing methods have not been able to adapt to the objective situation and new marketing methods must be created. In practice, learning and summarizing new and modern marketing concepts, mastering modern marketing strategies and techniques, and applying them flexibly to practice can we meet the needs of the development of market economy, so as to occupy more market shares, The market competition to obtain a superior position. This article comprehensively and profoundly analyzed how to actively innovate and practice the modern marketing idea.