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众所周知,熊猫作为四川的标志,也是中国的骄傲。作为友好的象征,它一直充当着中国与世界沟通和联系的纽带。如今,可爱的国宝熊猫又和走在时尚前沿的购物中心牵手走在了一起。由九龙仓集团投资建设的成都国际金融中心(以下简称成都IFS)于2014年1月在成都开幕,为了开业造势、吸引更多的消费者到访成都IFS,成都IFS策划了一场以熊猫为元素的“大熊猫艺术及慈善公益项目”社会化市场营销活动,拉开了公益情感营销萌萌哒的序幕。
As we all know, panda as a symbol of Sichuan, but also the pride of China. As a symbol of friendship, it has always served as a link between China and the world in its communication and contact. Today, the lovely national treasure panda and walk in the forefront of fashion shopping center walk hand in hand. The Chengdu International Financial Center (Chengdu IFS) invested by Wharf (Holdings) Co., Ltd. was opened in January 2014 in Chengdu. In order to attract more consumers to visit Chengdu IFS, Elements of “panda art and charity projects” social marketing campaign, launched a public welfare emotional marketing Meng Meng da prologue.