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自从党的十五届五中全会提出,制定“十五”规划,实现新世纪的奋斗目标,“必须以发展为主题,把结构调整作为主线,把改革开放和科技进步作为动力,把提高人民生活水平作为根本出发点”以来,各行各业在制定自己的发展战略和规划时,都强调要以结构调整为主线。出版行业也不例外。但对为什么要以结构调整为主线,怎么进行调整,多从现存经济结构的不合理性、迎接经济全球化等角度去解释,显得比较苍白。本文则力图从企业自身生存和发展的需要出发,探讨经济结构调整的依据、调整内容、调整途径,特别是怎么通过资本运营进行出版结构调整。
Since the Fifth Plenary Session of the 15th CPC Central Committee proposed to formulate the “Tenth Five-Year Plan” to realize the goal of the new century, “we must take development as the theme, structural adjustment as the main line, reform and opening up as well as scientific and technological progress as the motive force, Since the standard of living has been taken as the starting point, ”all walks of life have emphasized the need to take structural adjustment as the main line in formulating their own development strategies and plans. Publishing industry is no exception. However, it is paler to explain why it is necessary to take structural adjustment as the main line and how to make adjustments. It is often explained from the perspective of irrationality of the existing economic structure and greetings of economic globalization. This article seeks to explore the basis for economic restructuring, adjust the content, adjust the way, especially how to adjust the publishing structure through the capital operation from the needs of their own survival and development.