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现代市场竞争呈现出明显的全方位性质,企业单纯依靠传统的产品优势或价格优势已无法完全保证竞争的胜利,而促销优势和形象优势正显现出其强大的竞争力。企业形象战略,也可以说是营销的最高境界。无论是国内还是国外,各个行业中越来越多的企业开始注意并大胆尝试和实践这一战略,其中,民航业就是较典型的行业之一。特别由于民航业的特殊性质和个性,使得企业形象战略在民航业的推行更具特色和典型意义。我们下面则从企业经营
Modern market competition has shown a clear all-round nature. Enterprises simply can not fully guarantee the victory of competition by relying solely on the traditional product advantages or price advantages. However, the promotion advantages and image advantages are showing their strong competitiveness. Corporate image strategy, it can be said that the highest level of marketing. Whether domestic or foreign, more and more enterprises in various industries are beginning to pay attention to and boldly try and practice this strategy. Among them, the civil aviation industry is one of the more typical industries. Especially due to the special nature and individuality of the civil aviation industry, the implementation of the corporate image strategy in the civil aviation industry is even more characteristic and typical. Below we are from the business