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据不完全统计,目前国内共有企业自己创办的非赢利性“企业内刊”一万二千多种。企业自办的内刊由于数量多,内容丰富,时效性、针对性强,影响不断扩大,已经成为了社会各界关注的一种重要媒体资源。调查显示,企业内刊在其定位、内容、风格、目标读者等方面都独具特色。一、内刊受众:不仅是员工,还兼顾外部客户企业内刊一般分为企业内部传看的刊物、专门给外部客户阅读的刊物、既内部传看又给外部客户阅读的刊物。调查显示,
According to incomplete statistics, at present, a total of over 12,000 non-profit “enterprise publications” founded by a total of domestic enterprises themselves. Due to the large number of internal publications owned by enterprises, the content is rich, timeliness, pertinence and influence are continuously expanding, and it has become an important media resource of all walks of life. The survey shows that the company’s internal magazine in its positioning, content, style, target audience and so unique. First, the public coverage of the audience: not only employees, but also take into account the external customers are generally divided into corporate internal publications to read publications, specifically for external customers to read publications, both inside and outside to read and read the publications. research has shown,