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进入新世纪,杜邦将沿用了65年的广告词“生产优质产品,开创美好生活”改为了“创造科学奇迹”。最近,我刊记者为探求这一广告词的真实内涵,对杜邦农化在湖南的农户、零售商、代理商、员工进行了一次较为系统的随机采访,了解到这些科学奇迹如何在中国被应用,还创造了不少的奇迹,不仅一步一步地带给了人们安全、高效、环保的理念,而且为农户、零售商、代理商、员工这些普通得不能再普通的人们创造了美好的生活。
Into the new century, DuPont will follow the 65-year ad “production of quality products and create a better life ” to “to create a scientific miracle ”. Recently, my journalist sought the true connotation of this ad, and conducted a systematic and random interview with DuPont farmers, retailers, agents and employees in Hunan and learned how these scientific miracles were applied in China. It has also created a lot of wonders. It not only brings people step by step the concept of safety, efficiency and environmental protection, but also creates a beautiful life for farmers, retailers, agents and employees, who can not be ordinary people.