在激烈竞争的动态市场环境中,企业面临的外在环境越来越复杂,对企业未来发展方向的把握难度越来越大,企业需要通过制定符合自身实际发展的战略来引领企业的可持续发展。战略制定是因,战略执行是果。战略制定固然重要,战略实施也同样重要。制定一个良好的战略仅是战略成功的前提,有效的实施企业战略才是企业战略成功实现的保证。 In the fiercely competitive dynamic market environment, the external environment faced by enterprises is more and more complex, and it is more and more difficult to grasp the future direction of the enterprise. Enterprises need to lead the sustainable development of enterprises by formulating their own actual development strategies . Strategic development is the result of the implementation of the strategy. Strategy formulation is important, and strategy implementation is equally important. Developing a good strategy is only a prerequisite for strategic success. Effective implementation of a business strategy is a guarantee of the success of a business strategy.