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移动通信技术与互联网技术的有机融合,标志着新媒体时代的到来,大学生的学习、生活、沟通习惯和思维方式正随之发生着深刻的改变。本文全面分析了新媒体环境下大学生思想政治教育面临的挑战,提出了新媒体环境下大学生思想政治教育创新的理念和方法,并将问题具体到高校辅导员如何在新媒体环境下创新工作思路,加强学生的思想政治教育。
The organic integration of mobile communication technology and Internet technology marks the advent of the new media era. The learning, living, communication habits and ways of thinking of undergraduates are undergoing profound changes. This paper comprehensively analyzes the challenges faced by college students’ ideological and political education in the new media environment, puts forward the ideas and methods of ideological and political education innovation for college students under the new media environment, and specifically discusses how college counselors can innovate their work ideas under the new media environment, Strengthen students’ ideological and political education.