旅游目的地形象一直都是学术界研究的热点话题之一,本文在对比国内外相关研究文献后发现,国外的相关研究相对于国内而言,起步早、发展快,且国内的相关研究多建立在对国外研究的借鉴和吸收上,研究方法也由最初的定性研究为主,转变为以定量研究为主的实证分析。 The image of tourist destination has always been one of the hot topics in academic research. After comparing the relevant research literature both at home and abroad, this paper finds that the relative research abroad is relatively early in the country and develops rapidly, and the domestic related research is mostly established In the reference and absorption of foreign research, research methods from the initial qualitative research mainly to quantitative research based empirical analysis.