“现在,是奥运时间!”不少人熬夜看比赛,更多的人则习惯了每天早晨收看奥运战报。尽管本届伦敦奥运会在中国的影响力不能与2008年北京奥运会相比,但奥运还是给我们提供了一个角度、一个机会,比如,从世界看中国。表层看商战。各大奥运赞助商自然展开了激烈的营销战。中国服装品牌波司登也 “Now, is the Olympic time! ” Many people stay up all night watching the game, more people are used to watching the Olympic battlefield every morning. Although the impact of this London Olympic Games in China can not be compared with the 2008 Beijing Olympic Games, the Olympics provides us with a perspective and an opportunity, for example, looking at China from the world. Look at the surface business war. The major Olympic sponsors naturally launched a fierce marketing war. Chinese clothing brand Bosideng also