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连锁经营高速发展的今天,出现了这样一种状况:许多连锁企业店开了不少,但由于建设的盲目性与重复性,有相当数量处于亏损的临界点。这固然与规模不够大无法获得规模效益有关,但连锁网点布局上的缺陷和不规范,也是不可忽视的重要原因。基于此,本期策划我们试图从商业选址的重要性、选址的细节、选址与城市规划关系、选址经典案例等诸多方面,发掘其中具有闪光智慧的东西,希望可以给行驶在连锁经营快车道上的企业,以某些启迪。
Today, the rapid development of chain management, there has been such a situation: many chain stores opened a lot, but due to the construction of the blindness and repeatability, there is a considerable number at the critical point of loss. This is certainly not the scale of large-scale access to economies of scale can not get the relevant, but the layout of the chain of defects and irregularities, but also an important reason can not be ignored. Based on this, this issue plans to explore the importance of business location, details of site selection, site selection and urban planning, site selection and many other classic examples of the wisdom of the flash with something in the hope that you can drive in the chain Businesses operating in the fast lane, with some enlightenment.