一、推销的最大秘诀现代推销理论的奠基人戈德曼博士指出,推销的最大秘诀就是,推销员推销的不是产品,而是产品带给顾客的利益——即产品能满足顾客什么样的需要。推销员不是卖服装,而是卖外表、流行、吸引力、设计、风度、时髦等;不是卖家俱,而是卖舒适、温馨、享乐的家庭生活;不是卖机器,而是卖产量、质量、效率、利润;不是卖机油,而是卖机械保护、更长的机械寿命、更少的维修、不必要的麻烦。 First, the biggest secret of marketing The modern marketing theory founder Dr. Goldman pointed out that the biggest secret of marketing is that salespeople are not selling products, but the benefits of products to customers - that is, products can meet the needs of customers . Instead of selling clothes, salesmen sell appearances, fashions, attractions, designs, demeanor, fashion, etc. Instead of selling furniture, they sell comfortable, warm and enjoyable family life; instead of selling machines, they sell output, quality, Efficiency, profit; not selling oil, but selling machinery protection, longer mechanical life, less maintenance, unnecessary trouble.