即将到来的索契冬奥会,我们将看到一汽大众-奥迪、奔驰、东风日产、一汽丰田、一汽大众等车企在央视的集中亮相,驰骋在“汽车品牌冬奥会”的赛场上。近年来,车企为顺应中国市场的变化,加大品牌沟通力度,尤其是对三、四级市场的渗透。恰逢索契冬奥会这一重大赛事,车企纷纷出手,豪华车品牌一汽大众-奥迪、奔驰借助高端赛事占领传播战略高地,东风日产、一汽大众、一汽丰田也抢占核心资源,更好地与消费者沟通,提升美誉度。 The upcoming Sochi Winter Olympics, we will see the FAW-Volkswagen - Audi, Mercedes-Benz, Dongfeng Nissan, FAW Toyota, FAW-Volkswagen and other car prices in the CCTV’s concentrated appearance, galloping in the “car brand Winter Olympics ” of the stadium on. In recent years, the car prices to comply with changes in the Chinese market, increase brand communication, especially on the third and fourth level market penetration. Coincided with the Sochi Winter Olympics this major event, car prices have shot, luxury car brand FAW-Volkswagen - Audi, Mercedes-Benz high-end race to occupy the strategic communications Heights, Dongfeng Nissan, FAW-Volkswagen, FAW Toyota also seize the core resources, better Communicate with consumers to enhance reputation.