《中华诗词大会》是一档原创的本土化综艺节目,它的播出掀起了一股收视热潮。它既有有良好的市场表现,同时又弘扬了传统文化,传播正能量。它的火爆和成功,为我国综艺节目本土化道路做了有益的探索,本文笔者从传播主体、传播内容、受众等方面解析《中华诗词大会》的成功因素。 “Chinese Poetry Conference” is an original localization variety show, which set off a wave of viewing boom. It not only has a good market performance, but also promote traditional culture, dissemination of positive energy. Its popularity and success made a useful exploration for the localization of variety shows in China. In this paper, the author analyzes the success factors of the “China Poetry Conference” from the aspects of the main body of communication, content of communication and audience.