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在中国,付费电视和数字电视的发展相辅相成。一方面,付费电视有赖于数字电视用户群的不断扩大;另一方面,付费电视将拉动一个巨大的新市场,提升整个数字电视产业的竞争力。在开路频道异常丰富的情况下,中国付费电视的发展困难重重,杨继红女士和梁自强先生都身处付费电视运营第一线,本期特约他们撰文二篇,从专业性与国际化的视角,审视中国付费电视的发展,与读者分享。
In China, the development of pay-TV and digital television complement each other. On the one hand, pay-TV depends on the continuous expansion of the digital television user base. On the other hand, pay-TV will boost a huge new market and enhance the competitiveness of the entire digital television industry. In the case of an unusually open channel, the development of pay TV in China is very difficult. Both Ms. Yang Jihong and Mr. Liang Ziqiang are on the forefront of pay-TV operations. In this issue, they wrote two articles, from a professional and international perspective, Review the development of pay TV in China and share with readers.