衍生品与玩具我们先来看看经营衍生品与玩具的上市和挂牌公司。2016年,一个“变”字,印证着国内众多衍生品公司的状态。传统玩具制造厂商纷纷寻求转型,或是深耕儿童市场,向互联网儿童教育方向拓展,并积极拓宽销售渠道,采用线上电商+线下代理、门店等模式,试图获取更大利润。最终结果有亏有盈。这批公司以高乐玩具、群兴玩具为代表。它们并未放弃以衍生品和玩具为核心业务,只是在运营品牌IP的手段和渠道上更为多样,并试图跟紧IP经济及互 Derivatives and toys Let’s take a look at the listing and listing companies that run derivatives and toys. In 2016, a “change ” character, confirms the status of many domestic derivatives companies. Traditional toy manufacturers have sought to make the transition or plowed into the children’s market to expand their efforts toward the Internet for children’s education. They also actively broadened their sales channels and sought greater profits through the use of online e-commerce, offline agents and stores. The end result is a deficit. These companies to high music toys, toys group represented. They did not give up derivatives and toys as the core business, but in the operation of brand IP means and channels more diverse, and try to keep up with IP economy and mutual