本文从动漫化人物形象设计的原则入手,阐述了动漫化人物形象设计的艺术语言和风格定位,从化妆、发型、服饰等方面对动漫化的人物形象设计作了具体的诠释,对于动漫人物的设计能起到良好的指导作用,也引领我们对人物形象设计深入进行探索性、创新性的创作实践。动漫化人物设计随着动漫产业在全球市场迅猛的发展而产生,但这种动漫化的人物形象设计还处在发展阶段,没有形成专业的创作模式,尤其在中国起步较晚,虽然近 This article starts from the principle of the cartoon character design, elaborates the artistic language and the style positioning of the cartoon character design, and makes a concrete interpretation of the cartoon character design from the aspects of make-up, hairstyle and dress, Design can play a good guiding role, and lead us to conduct exploratory and innovative creative practice in the design of character images. With the rapid development of the animation industry in the global market, the design of the cartoon characters is still at the stage of development. There is no professional creative mode, especially in China. Although it is near