在企业走向市场、搞活经营、提高经济效益的诸多因素中,销售是最重要最关键的环节。销售是企业由产品生产转换为商品生产过程的必要条件,是企业走向市场的大门。一个企业不论规模大小、实力强弱,只要销售搞得好,则全盘皆活,就能发展壮大;否则一旦销售受阻,则马上危机四伏,影响生存。所以,企业经营者必须确立“以销为纲”的经营方针,认真抓好销售,使企业在激烈的市场竞争中发展壮大。 Among the many factors in which companies go to the market, invigorate their operations, and increase economic efficiency, sales are the most important and most crucial link. Sales is a necessary condition for a company to convert from product production to product production, and it is the gateway to the market for the company. Regardless of the size and strength of a company, as long as the sale is done well, it will be alive and live, and it will be able to grow and grow. Otherwise, once the sales are blocked, it will immediately be in danger and affect survival. Therefore, the company’s business operators must establish a business policy of “taking sales as the key point”, earnestly do a good job of sales, and enable the company to grow and prosper in the fierce market competition.