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色彩能产生价值吗?法国色彩大师朗科罗先生曾经这样说过,色彩能够在不增加成本的基础上,提高产品15%～30%的附加价值,这就是色彩的价值。色彩广泛应用于时尚,而时尚不仅仅局限于纺织品、服装这个领域,目前色彩已经贯穿了社会、经济和产业中的众多领域。不局限于服饰时尚,色彩还广泛运用于产品包装、商品陈列、汽车建筑等流域,甚至城市的色彩形象设计等范畴。色彩设计、色彩管理、色彩营销三种方式拉动着“色彩经济”,本文通过“色彩经济和色彩竞争力”的阐述,希望能够对时尚领域的服装行业有所启发。
Color can produce value? French color guru Roncorro once said that color can increase the product 15% to 30% of added value, which is the value of color, without increasing the cost. Color is widely used in fashion, and fashion is not limited to textiles, clothing in this area, the color has been running through the social, economic and industrial fields. Not limited to fashion, color is also widely used in product packaging, merchandise display, automotive construction and other watersheds, and even the city’s color image design and other areas. Color design, color management and color marketing are all driving the “color economy”. In this article, through the description of “color economy and color competitiveness”, I hope to inspire the fashion industry in the field of fashion.