目的探索新型无偿献血宣传招募模式,促进无偿献血工作健康可持续发展;方法总结本地区近年来在无偿献血宣传、招募方面所采取的各项工作措施。结果以无偿献血宣传和招募工作为重点,倾力打造“点、线、面”三位一体的宣传招募新模式,有力地保证了全市临床用血需求。结论“无偿献血,宣传先行”。宣传招募工作是做好无偿献血工作的基础,也是保证临床用血需求的重要途径和手段。我们按照“点上着力,线上引导,面上深化”三位一体的工作方法,在创新宣传方式、开发政府层面、拓展献血人群,建立长效机制方面进行了一些探索,取得了一定成效。对推动宜昌市无偿献血事业持续、健康发展起到了很好的促进作用。 Objective To explore a new pattern of publicity and recruitment for unpaid blood donation and to promote the healthy and sustainable development of unpaid blood donation work. Methods To summarize various measures taken by the region in promoting blood donation and recruitment in recent years. The results of unpaid blood donation advocacy and recruitment as the focus, effort to create “point, line, surface ” Trinity publicity and recruitment of new models, effectively ensuring the city’s clinical blood needs. Conclusion “Blood donation, propaganda first”. Publicity and recruitment work is to do a good job of blood donation basis, but also to ensure that clinical blood needs an important means and means. We have made some explorations in the trinity working method of “putting more efforts on our part, guiding on the line and deepening our face”, and have made some achievements in innovating publicity methods, developing the government level, expanding blood donation groups and establishing a long-term mechanism. Yichang City, to promote the cause of unpaid blood donation sustained and healthy development has played a very good role in promoting.