论文部分内容阅读
在限购令的严苛调控之下,京城楼市诸多楼盘提前进入寒冬的休眠状态,昔日热闹熙攘的售楼处此时可谓是“门前冷落车马稀”。成交量大幅萎缩的背后更折射出消赘者对现阶段楼市的冷淡心态。而地处丽都商圈核心区位的丽都壹号项目却逆市而起,销售平稳有度,为整个低迷的楼市带来一股别样的“火爆”场景。这一“异常”现象也着实引起了众多业内外人士的强烈关注。就此我们特地走访了丽都壹号项目的营销团队,试图寻找到其逆市热销的密码。丽都壹号热销实录:丽都壹号项目自2010年7月开盘以来,每月实现销售额两亿以上,12月份更实现了单月销售额近4亿元的辉煌业绩! 2011年1月,丽都壹号荣膺北京商品住宅销售朝阳区排名第二位! 2011年2月,丽都壹号实现销售额6.6亿元,荣鹰北京市朝阳区商品住宅销售冠军! 2011年1-6月销售金额为115599.88万元,荣膺“2011上半年北京商品住宅销售排行榜第十”。而在2011上半年北京商品住宅均价30000元/平方米以上的商口住宅中,丽都壹号项目销售套数排行榜朝阳区第一!
In the harsh restrictions on the purchase order, many properties in Beijing property market early into the winter dormancy, the former bustling sales office at this time can be described as “cold front ”. Behind the substantial decline in turnover more reflects the desperation of the property market at this stage of indifference. The Lido One project, which is located in the core of the Lido Circle, has risen steadily with a steady sales volume, bringing a different kind of “hot” scene to the sluggish property market. This “abnormal” phenomenon has indeed aroused strong concern from many insiders and outsiders. In this regard, we specifically visited the Lido One project’s marketing team, trying to find its best-selling password. Lido One Hot Record: Lido One project since the July 2010 opening, the monthly sales of more than 200 million in December to achieve a single monthly sales of nearly 400 million yuan of brilliant achievements! 2011 1 Month, Lido One was awarded the second Beijing Chaoyang District, residential sales! In February 2011, Lido One achieved sales of 660 million yuan, Rong Ying Chaoyang District, Beijing residential sales champion! 2011 1-6 Monthly sales amounted to 1155998800 yuan, won the “first half of 2011 Beijing residential sales ranking tenth”. In the first half of 2011, Beijing commercial residential average price of 30,000 yuan / square meters of commercial residences, Lido One number of sales list Chaoyang District, the first!