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随着经济社会的不断发展,越来越多的产品开始涌向市场,产品的包装设计也越来越引起人们的重视,手绘插画作为现代产品包装设计的主要形式已经受到了广大消费者的青睐,手绘插画既包括传统的手绘插画,也包括现在的数字手绘插画,不管何种形式,手绘插画在现代包装设计中有着广泛的发展空间,在现代包装设计中也占据着重要的地位。现代包装设计中的手绘插画不仅可以反映产品的功能和特色,而且还可以展现出产品的品牌文化以及企业文化,让产品更加深入人心。对于消费者来说,产品的功能至关重要,但是产品的文化内涵已经成为越来越多的消费者所追求的东西,而手绘插画则可以把这种内涵淋漓尽致的表现出来,作为独特的艺术语言,手绘插画已经给人们带来了一种认同感。
With the continuous development of economy and society, more and more products have started to flock to the market, and packaging design has drawn more and more attention. Hand-drawn illustration has been favored by consumers as the main form of modern product packaging design Hand-painted illustration includes both traditional hand-painted illustration and digital hand-drawn illustration. No matter what form, hand-painted illustration has a wide range of development in modern packaging design and occupies an important position in modern packaging design. Hand-painted illustrations in modern packaging design not only reflect the product’s features and features, but also show the product’s brand culture and corporate culture to make the product more popular. For consumers, the function of the product is very important, but the cultural connotation of the product has become more and more consumers are pursuing things, and hand-painted illustrations can be vividly demonstrated to this content, as a unique art Language, hand-drawn illustration has given people a sense of identity.