A series of simulating experimental studies on the rheological behavior and its influential factors of aluminum alloy in continuous roll-casting process have been explored in this paper with a Gleeble-1500 Thermal-Mechanical Simulation Tester and a set of special clamp system. Relevant rheological rules in the process of coupling transient solidification and continuous deformation of roll-casting conditions are obtained. Experimental results indicate that four different characteristic stages exist in the whole rheological process, and relative constitutive models suitable for the given conditions of continuous roll casting process have been established through multivariable linear regression analysis of the experimental data.