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随着经济的发展,我国文化产业进入到全新的发展时代。文章从中国音乐娱乐节目的经济效益现状入手,分析得出中国音乐娱乐节目存在整体经济效益偏低、品牌塑造不成功、缺乏长远的经济带动作用等问题。文章以《中国好声音》作为成功案例进行分析,论述其对冠名商、广告收入、政府税收、赞助商和签约学员这五大类经济主体产生的经济效益。为提高我国音乐娱乐节目的经济效益,作者提出了一系列对策。
With the economic development, China’s cultural industry has entered a new era of development. The article starts with the economic benefits of Chinese music and entertainment programs, and analyzes the problems of low overall economic benefits, unsuccessful brand building and lack of long-term economic motivation in China’s music and entertainment programs. The article analyzes “China Good Voice” as a successful case, and discusses its economic benefits to the five main categories of economic entities such as title sponsor, advertisement revenue, government tax, sponsor and contracted student. In order to improve the economic benefits of our music entertainment programs, the author put forward a series of countermeasures.