进入2017年下半年,大部分中小实体企业都有点走投无路的感觉,存量下滑、增量无门,好像市场怎么做都不对,企业再不转型升级就没活路。但该转向何方?如何转?由谁来转?其实,最先回答的疑问应该是:未来的营销到底会是什么样的?移动互联网时代,深度分销仍在延续,但营销传统4P的功能接连发生变化,传播不再是原来的传播,市场也不再是原来的市场。 Into the second half of 2017, most small and medium-sized entities have a feeling of desperation, stock decline, increase the door, it seems that the market is not doing anything, the enterprise will not survive without the transformation and upgrading. In fact, the first answer to the question should be: in the end what kind of future marketing? Mobile Internet era, the depth of distribution is still continuing, but the marketing of the traditional functions of 4P Changes, the dissemination is no longer the original spread, the market is no longer the original market.