一 共生营销及其主要形式 共生营销作为一种全新的营销策略,成为企业发展的新支点。所谓共生营销,美国管理学专家阿德勒这样定义:它是通过两个或更多个相互独立的商业组织在资源或项目上的合作,达到增强市场竞争力的一种营销行为,它的主要特征是互利性、互助性、互补性。共生营销主要有以下几种形式: A Symbiotic Marketing and Its Main Forms Symbiotic marketing, as a new marketing strategy, has become a new fulcrum for the development of enterprises. The so-called symbiotic marketing is defined by the American management expert Adler: it is a kind of marketing behavior that enhances market competitiveness through the cooperation of two or more independent business organizations on resources or projects. Features are mutual benefit, mutual assistance, and complementarity. Symbiosis marketing mainly has the following forms: