网络营销是一种较为新颖的营销策略和手段,是电子商务时代中一种企业谋略手段和策略,在企业的营销经营及管理中发挥很大作用,将传统的营销模式与网络营销有机结合,创造企业更好的业绩,是企业谋略中非常重要的组成部分。文章简述了网络营销的概念、特点等,重点阐述了企业谋略中网络营销的发展策略。 Internet marketing is a relatively new marketing strategy and means. It is a strategic and tactic of enterprises in the era of e-commerce and plays a significant role in marketing and management of enterprises. It combines the traditional marketing model with online marketing, Creating better business performance is a very important part of business strategy. The article briefly describes the concept of network marketing, features, etc., focusing on the business strategy of network marketing strategy.