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2012年以来,大数据一词犹如一颗爆炸的原子弹,对各行各业的变革都带来巨大的影响,引起了极大关注和投放。近年来大数据技术正在会展业的决策、经营、服务和营销模式等方面影响着会展业的发展,它推动了会展行业的革命。本文探讨大数据下的会展变革及应对办法,以促进会展业的发展。
Since 2012, the term big data is like an exploding atomic bomb that has had a huge impact on changes in all walks of life and has drawn great attention and delivery. In recent years, big data technology is influencing the development of convention and exhibition industry in aspects of decision-making, management, service and marketing mode of exhibition industry, which has promoted the revolution of exhibition industry. This article explores the MICE innovations and countermeasures under big data to promote the development of MICE industry.