“经济景气的时候可以做广告,经济不景气的时候必须做广告。”随着经济寒冬的到来,服装行业也出现了下滑,此时,广告的促销作用就显得越来越重要。在这个同质化市场,竞争愈加白热化,而创新的技术工艺被疯狂地复制,让服装产品的策划人员绞尽脑汁。他们祈求独特的情感销售能摆脱这片红海,于是产品细分再细分,情感却重合再重合…… Advertising can be done in times of economic recession, advertising must be done in times of economic downturn. "With the economic downturn, the apparel industry has also seen a decline, and the promotional role of advertising becomes more and more important. In this homogeneous market, the competition is intensifying, and innovative technological processes are crazily replicated, leaving apparel designers to rack their brains. They pray for a unique emotional sales can get rid of this piece of the Red Sea, so the product subdivision subdivision, but the overlap coincides with the emotion ...