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一、引言:问题的提出2001年,我国颁布了《关于广播影视“走出去工程”的实施细则》,明确了培育影视节目国际竞争力是影视产业发展的一个重要目标。2011年,正值我国广播影视“走出去工程”实施十周年。经过近10年的发展,中国影视产品进出口逆差也已经由2001年的10:1缩小到2010年的3:1。2005年“韩流”的流行导致我国开始学习韩国经验,而其中政府扶持政策的效用被再次放大,文化产业政策的作用成为关注的焦点。我国文化产业中,目前明确提出“走出去工程”的产业为电影产业、电视剧产业、动画产业和出版产业,其中动
I. Introduction: Problems Proposed In 2001, China promulgated the “Implementation Rules on Broadcasting and Television” and “Going Out of the Project”, and made it clear that cultivating the international competitiveness of film and television programs is an important goal of the film and television industry. In 2011, coincided with the tenth anniversary of China’s radio and television “Going Out Project”. After nearly 10 years of development, the deficit in the import and export of Chinese film and television products has also been reduced from 10: 1 in 2001 to 3: 1 in 2010. The prevalence of “Korean Wave” in 2005 led our country to start learning Korean experiences, of which The effectiveness of the government supportive policy has been magnified again and the role of cultural industry policy has become the focus of attention. Among the cultural industries in our country, the industries explicitly stated that “going out of projects” are the film industry, the television drama industry, the animation industry and the publishing industry. Among them,